About me

Seattle-based design leader with 10+ years of experience specializing in healthcare and consumer technology. My approach blends people-first leadership with a clear design strategy, empowering teams to create meaningful, end-to-end experiences.

Currently, I’m a Design Director at Modern Health, where I lead a talented team designing products that deliver personalized mental health care.

Nothing brings me more joy than connecting with people through design. Over the past decade, I’ve built a career at the intersection of design, story, and experience, bringing products and brands to life in ways that resonate deeply with users.

Enthusiastic about the role human-centered design plays in creating impactful solutions, I also develop tools, methods, and workshops to build team capacity to consider the outcomes of what they create. I believe my natural curiosity around leading transformation stems from my early years spent living in Santos, Brazil where I gained insight into how design can connect people despite language and cultural barriers.

When I’m not designing, you can find me hunting for inspiration in unexpected places—whether it’s creative flower arranging, mural hopping through cities, or exploring the great outdoors with my yellow lab.


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Let’s connect

Have a question, partnership idea, or want to grab a coffee? Use the form below or email me at hannahhoffman.design@gmail.com.