Design leader based in Seattle with 10+ years in healthcare and consumer tech. I combine people-first leadership and strategic thinking to guide teams in building impactful, experiences.
Currently, I’m a Design Director at Modern Health, where I lead a talented team designing products that deliver personalized mental health care.
Recent experience
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I lead design across our global suite of products built to deliver mental health support at scale. I manage a multi-disciplinary team of designers and researchers and partner across the org to bring our long-term vision to life—through AI-powered tools, redesigned care journeys, and experiences that put people first.
Apr ‘24 – Present | Dec ‘21 - Apr ‘24 Senior Design Manager
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At Tidelift, I led design for a platform supporting open source at scale—crafting intuitive developer tools, building a scalable design system, and translating complex data into clear, actionable experiences.
Mar 2021 – Dec 2021
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At Artefact, I led product design and strategy for clients like Eli Lilly, Tangerine, and the Gates Foundation—partnering closely with their teams to shape vision, set direction, and turn bold ideas into impactful solutions across healthcare, finance, and global development.
Feb ‘20 – Mar ‘21 | Apr ‘19 – Feb ‘20 Associate Design Director | May ‘18 – May ‘19 Senior Designer
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At New Kind, I led brand design and strategy for tech-forward organizations like Red Hat, Avid, and Tidelift—using storytelling and design to craft visual identities and systems that brought their vision to life.
May ‘16 – Feb ‘18 | Apr ‘14 – May ‘16 Senior Designer
My approach to design is shaped by curiosity and connection—values rooted in my early years living in Santos, Brazil, where I saw how design can bridge language and cultural barriers. I’m passionate about human-centered design, and I develop tools, methods, and workshops that help teams not just ship products, but think critically about the outcomes they create.
When I’m not designing, I’m often exploring the edges of creativity—through mural walks, playing with clay, or hiking the Pacific Northwest with my pup.
Let’s connect
Have a question, partnership idea, or just want to grab a coffee? Use the form below or email me at hannahhoffman.design@gmail.com.